In our culture, the trashcan is where we collect our refuse—those unwanted and unclean items that we want to be rid of. For many however, the trashcan represents life—a medium through which daily sustenance is found. In the spirit of the ancient practice of gleaning, in which the leftover crops at the edges of farmers’ fields were left for the poor and the stranger, we’ve reclaimed the trashcan as symbol of hope and given birth to a new initiative: A Trashcan Can Make a Difference (TCMD).
TCMD is a collaborative redistribution effort that uses trashcans for the collection of new goods for those in need. The items collected are then specifically distributed to those in need through partnerships we’ve developed with other local non-profit organizations. TCMD is continually growing through franchise activism—that is, a growing network of concerned individuals, families, businesses, groups, churches and schools collaborating autonomously to host a trashcan in various locales, providing those communities with a visual reminder and an opportunity to embrace the values of generosity, social concern and cooperative living.