According to the a 2005 study by National Safety Council and the group End Needless Death on Our Roadways, Florida ranks 7th highest in auto fatalities among drivers aged 16 to 20. This Project to encourage new drivers' safe driving habits. The campaign 'Smart Driving Takes You Shopping' is aimed at Miami Senior High juniors who take driver's education classes in school. New drivers who maintain a clean driving record thru high school graduation are eligible for a gift certificate from local stores.