So... What Is an In-Kind Donation Anyways?
In-Kind refers to something that is paid or given in goods, commodities, or services instead of money (Dictionary.com). So an in-kind donation would be any sort of donation that isn't money. This can be used to describe a lot of different kinds of donations ranging from food to space - it could really be anything. Often, in-kind donations are either more useful than a monetary donation and easier to get.
Do Something, for example, gets free flight tickets from our partner JetBlue which we use as prizes. Also, for large events, we usually have food provided by a sponsor.
Sometimes you'll receive random donations, but you'll usually have to request to get them yourselves, here's how the process would work plus a few things to keep in mind:
The process
1. Think of what exactly your even or organization needs. Most of the time, the answer is money, but instead, consider getting the resources you would've purchased in-kind donations. Examples include games for a childcare program, food for a large event or paint for a community center.
2. Find out who has these kinds of resources. Food can be provided by a pizza store, games could be provided by Milton Bradley and paint and other construction supplies can get obtained from Home Depot
3. Approach these people! Find the contact information, put together a "pitch" and speak to them. Your pitch should include why they should help you and what they get in return for helping out. Some donations may have no strings attached, but companies will be more likely to help if in return for their resources you offer them some free publicity and marketing as well. For example, if home depot donated paint, you could agree to put up their logo.
Some Terms and Conditions for accepting In-Kind Donations
The donations that you request should only be used to benefit those in need, regardless of the specific kind of organization, so you should let people know this when you request in-kind donations. Make your purposes clear so donors can be more confident about helping you and your organization out.
Sometimes you will need to be very specific about the kinds of donations that are needed the most and what condition they should be in. For a food drive, food donations should be non-perishable so they can be stored and redistributed without going bad, and for a clothing drive, the donations should not be damaged or worn out.
Perks for Donors
Donors usually get their products promoted and good publicity in return for helping out but there are other perks too. Just like monetary donations, donors can also get tax returns on in-kind donations. This would be additional incentive for donors and usually also helps when asking for donations. So remember to let donors know about this ahead of time; unfortunately you should also let them know that this process is also kind of tricky (legal stuff and paperwork).
Donors also prefer in-kind donations because they can donate something of a high value but at a low cost for them to produce.