The IBDCure.org Foundation's mission is to: increase awareness, enhance funding, intensify research, and urge the awknowledgement & acceptance of Inflammatory Bowel Disease. Current initiatives include: urging the United States Postal Service to issue an awareness stamp for Inflammatory Bowel Disease (IBD), advocating for people with adversities in areas such as education, and inspiring others to pursue their dreams while educating them on IBD, through Gideon's "What it Means to be Alive" presentation.