trans fat

Informed Consumers Equal Improved Health

Informed Consumers Equal Improved Health (ICEIH) is a University of Wisconsin-Madison student organization seeking to reduce trans fat in Madison-area restaurants. The organization was founded by UW-Madison students Eli Persky and Dan Chavas in August 2006 and is the lead organization in the Madison Trans Fat Reduction Project. ICEIH is powered by the efforts of student volunteers. They gathered in the fall of 2006 and began to survey Madison restaurants door-to-door.

Madison Trans Fat Reduction Project

The Madison Trans Fat Reduction Project is an organized effort by the University of Wisconsin-Madison student organization Informed Consumers Equal Improved Health to reduce the amount of trans fat in Madison, WI area restaurants through the creation of a two-tier award system designed to promote restaurants that either do not cook in partially hydrogenated oil (trans fat) or do not use any trans fat in their establishment as a whole.
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