Live from New York City: Boot Camp Streaming Schedule
When: Saturday, November 17th (9:30am to 5:30pm EST)
What: How-to sessions on starting and running your own community action projects or social enterprises
Where: No need to RSVP, just go to the Boot Camp homepage
9:40-10:35am: How to Get Press & Public Relations
10:35-11:40am: Measuring Your Impact: Data!
12:30-1:15pm: Lunch Panel
1:25-2:20pm: Creating A Strong Brand
2:30-3:25pm: How to Tell Your Story
3:40-5:00pm: Speed Pitch Intro & Speed Pitching
SESSION 1 (9:40-10:35am EST)
How to Get Press & Public Relations
Speakers: Stewart Goodbody, Sunshine Sachs PR, and Naomi Hirabayashi, CMO, DoSomething.org
Tired of writing press releases that no one reads? Learn "how to" get noticed and get attention for your cause or project! Find out tips on increasing your media exposure, utilizing new forms of journalism and how to make the most out of the press you get.
SESSION 2 (10:35-11:40am EST)
Measuring Your Impact: Data!
Speaker: Bob Filbin, Data Scientist, DoSomething.org
Many not-for-profits, old and new, struggle when it comes to effectively quantifying the impact of their organizations. This session will cover how you can set up effective structures for measuring impact and implementing performance metrics. Learn what funders are looking for and how to answer the all-too-famous question, “What is your impact and how do you measure it?
SESSION 3 (1:25-2:20pm)
Creating A Strong Brand
Speakers: Nancy Lublin, CEO & Chief Old Person, DoSomething.org, and Lauren Smith, Graphic Designer, DoSomething.org
Branding is an essential part in deciding how your organization will be viewed by the outside world. Branding is more than just what you do as an organization, it’s who you are and what you claim to represent. Nancy and Lauren will discuss the essential elements of a strong brand to help you understand how to create a lasting image that helps you stand out against the rest.
SESSION 4 (2:30-3:25pm)
How To Tell Your Story
Speaker: Dave DeLuca, Head of Campaigns, DoSomething.org
A well told story can make all the difference in getting support for your cause. In this workshop, we'll go over the key elements of telling a story for social change, and then practice using those elements in our own stories. Each person will walk out of the session with one specific story that they can use in the future.
Speed Pitch Intro & Speed Pitching
Learn how to answer the age old question, “So, what do YOU do?” in a way that is clear, concise and compelling. In the style of speed dating, you will rotate around the room with two minutes to pitch your project or organization to not-for-profit and corporate professionals. The not-for-profit and corporate professionals will then provide two minutes of feedback on the successes and weaknesses of your pitch. Although it sounds a little scary, we promise you that you will learn a lot, have a ton of fun and maybe even win some money! The three attendees that receive the best overall feedback from the professionals will receive a $500 project grant.
About DoSomething.org Boot Camps:
Our Boot Camps bring together a diverse group of young community leaders, activists and social entrepreneurs for a day of networking and training dedicated to giving each attendee the tools to grow and sustain their community action ideas, projects and organizations. Check out our upcoming Boot Camps at www.dosomething.org/bootcamp