How To: Brand Your Organization Online
Type of guide:
Your interaction online should reflect and add to your overall brand. Colors, logos, fonts, and language should be consistent. Here are some tips on transferring and integrating your brand online.
- Set up. When managing your organization’s blog, Facebook, Twitter, Flickr or website, make sure they have the same background colors, use the same descriptions and logos, and are overall very similar looking.
- Connect points of interaction Once you have all of your social media up and running, be sure that visitors can hop from one to the other. This may mean providing links or embedding twitter or facebook buttons.
- Consistency If you make a post on your blog, make sure you tweet it and share it on Facebook. If your website or YouTube channel have a new video up, post it on the blog, too.
- Know your competition.Maybe the bigger organization that doesn’t focus on kids is have a huge event. Don’t feel left out! Support them and promote yourself at the same time. RT their posts or how you’d love to collaborate and teach more students how to paint.
- Learn your audience. Are you attracting teens, parents, or twenty year olds? Are they professionals, music fanatics, or business students? Know who you attract so you can better connect with them when you create content, or so that you can adjust and better reach the audience you target. By reaching your target audience, you are more likely to grow your following faster since they are connect to similar people.
- Protect Brand Identity Every little post, tweet, picture, or song you share should be aligned with your brand. A fun org that teaches hip hop to city youth should not have a classical song playing on their website. It should be upbeat. Every part of your brand needs to be fused in the most seamless way. The people managing your website and social meet should also know or be trained on this tone and voice that you use.
- Give and take. Know your audience and community. Help them, share news with them, and connect with them. When they need you, they’ll let you know, and when you need them for advice or feedback, they’ll be more likely to give it to you. Interact and develop different connections online that will further your organization.