Action Tips: Using Google Maps

Google Maps is a popular go-to tool for finding places easily. However, an organization can maximize its impact beyond just getting directions.

Get on the map.

List your organization in Google's Business Directory by filling out a form that will then list you in Maps. If you are running a small project out of your home, it's best to wait until you have office space.

Share directions.

Hosting an event? Share directions with your guests. This is especially helpful if the address is easily confused (100 West 13th Street vs. 100 East 13th Street). Embed or link to the map on the invitation page by clicking on the “Link” option in the upper right hand corner of the Google Maps page when you are viewing the address.

Create your own map.

Using the My Maps options you can create and save your own maps:

• Create a mapped resource of helpful locations, such as event spaces that you’ve used before.
• Map out routes that your employees and volunteers should take -- let them know which roads to avoid before they get caught in construction traffic.
• Collaborate with others, so people can help you edit your map - including volunteers.
• Automatically map addresses that you have in an excel spreadsheet.

Navigate through traffic.

Get directions that consider traffic for that time of day, or map directions using public transit.

Showcase your cause.

Google Earth Outreach Showcase is a 3D tool that helps supporters visualize your cause (especially if the action takes place internationally). The program can enhance your video presentation experience and helps viewers understand the scope of many locations that you are talking about in one frame.

Add a map to your website.