The right message, delivered at the right time, can meaningfully reduce consumer waste paper consumption.
The blog has the whole story: http://thesecomefromtrees.blogspot.com
Apply "These Come from Trees" stickers to paper towel dispensers in public bathrooms (coffee shops, dorms, restaurants, gas stations), amd reduce paper towel consumption by 15%.
What this means is that in a typical coffee shop, a "These Come From Trees" sticker on the paper towel dispenser will save 100 lbs. of paper towels a year...roughly one "tree's" worth of paper. Amazing, isn't it?
It's a non-threatening reminder, which when delivered right at the moment of consumption, helps remind us of something we all can probably subscribe to: using less natural resources is probably a good thing. Especially when it doesn't cost us anything to use one less towel. Hands are just as dry!
The project needs people to help spread the word. Stickers can be purchased at www.thesecomefromtrees.com.
Here are some interesting paper facts for you to check out:
* Testing shows a "These Come From Trees" sticker on a paper towel dispenser reduces paper towel consumption by ~15%
* A typical fast food restaurant with two bathrooms can use up to 2000 pounds of paper towels a year, costing ~$2,000
* The average coffee shop uses 1000 pounds of paper towels a year, costing ~$1000
* A single tree produces around 100 pounds of paper
* A single "These Come From Trees" sticker can save around a tree's worth of paper, every year
* Roughly 50,000 fast food restaurants in the US
* 200,00 gas stations in the US
* 14,000 McDonalds' in the US
* There are 10,000 Starbucks in the US
* Roughly 30 million "trees" worth of disposable paper product (paper towels, napkins) consumed in the US a year.