Last year, the Youth Board planned their first Social Marketing Campaign for the Tipline. The Sheriff provided money for Campaign materials and approved the messages. A subcommittee met several times to make the plans and asked the entire Board to help with implementing the parts. The focus was on teens. We developed and gave out hundreds of surveys to teens, reviewed the survey results and used them to help develop our messages. We developed 5 messages and tested them with some teens to decide which 3 to use. We had 1 message made on business cards and distributed them to 15,500 high school students and teachers in our county and another 4,500 to community coalitions. Each high school also received 3 posters of the message. Our second message was sent on an in-home mailer to all 107,000 households in our county. Our last message was made into posters only for each high school. The results have been increased calls to the Tipline and increased number of students knowing what the Tipline is and why to use it.