Rebranding of Disney Princesses

When we think of Disney Princesses, we likely think of little girls dressed up in pastel-colored costumes, trying hard to look beautiful, and perhaps to look older.  Disney is currently trying to change this image.  Here's everything your heart desires to know about their rebranding:

  • Disney is rebranding their princesses to emphasize qualities such as trust, bravery, and kindness, over beauty.
  • They recently released a video about celebrating the princess inside every young girl. You can check out the video here!
  • In recent years there has been a lot of criticism about the effects of princess figures on young girls.

What do you think? Do Disney princesses make good role models for pre-teens? Who do you think young girls should be looking up to?

 

Lead a crossing-the-line exercise. GO

 

Sources:

PSFK