Facebook is complicated. Those are three words that best describe its infrastructure. Many of us are lucky that we only ever really see the "consumer" end. Facebook.com  is built to be relatively easy for your standard visitor – posting to your friends' walls? No problem! Sharing a photo? You got it. Sending a message? Piece of cake.
But there's more. Oh, so much more.
It's part of my job here at DoSomething.org  to make Facebook useful to you. We want to make the experience better for you and for us. We want you to share whatever you want, whenever you want, with whomever you want. And we’ve found several ways to help make that happen.
We've been focusing a lot on Open Graph of late. What is Open Graph?
It is, in short, a special kind of post. Open Graph lets us personalize the messages that are shared. Example: "So-and-so shared a pet that needs a home via DoSomething.org ." That bold text isn't your normal share text. We've found that personalizing your messages encourages more sharing, so we're pushing more for that.
We've also found that connecting to many friends at once is a good thing. You and your friends have spoken – we're adding that functionality to our Facebook tools. With a combination of third-party technologies and our own intuition, we're making it easier to tell all your friends about what you're doing.
And lastly, we're making it partly our own. We've come up with some really awesome ideas in the office about how to make Facebook more useable by us and by you. We're taking those ideas and running with them. And some of the things we've created have been revolutionary.
It's all quite exciting and we’ve learned a lot from it.