18 in ’08 started as a film, but has quickly become a truly unprecedented national peer to peer effort to register, engage, and mobilize young voters for the 2008 election and beyond. The centerpiece of our efforts is ongoing screenings around the country featuring on-site voter registration and talkbacks with politicians, candidates, activists, students, and filmmakers. In addition we are undertaking the following initiatives:
• College and High School Tour through Fall 2008, in the lead up to the election screening the film on a diverse array of college campuses. Screenings would be followed by voter registration and talk backs with activists, students, politicians, and celebrities.
• Major initiative to get copies of the film into high school government and social studies classes throughout the country along with voter education curriculum and educational materials.
• Vote Strong bracelet campaign, encouraging voter awareness
• Sponsoring and organizing Congressional and Senatorial debates for the fall elections. Questions would be submitted exclusively by 17-24 year olds in specific districts.
• Major web video, blogging, and social network initiatives through www.18in08.com as well as through high-profile sites including YouTube, MySpace, and Facebook. Including Regularly posting new video content on all major web video sites, this content includes short public service ads featuring politicians and celebrities, man on the street interviews, videos on issues, clips from the film, and edited versions of the interviews used in the film (showing lots of new content from leading interview subjects
• Created a viral Public Service Announcement (PSA) campaign featuring young celebrities encouraging young people as fellow members of their generation to vote with them.
• Text messaging and online campaign with Access 360 Media called Shop the Vote, which encouraged young people to sign up for text messages with political news, campaign news, voter information, and take polls about issues that matter to them.
• An interactive online game with in the style of Battleship which engages young people in policy issues and discussions through competitive online gaming.
• Launching a peer-to-peer initiative called Friends Ask Friends to Vote campaign encouraging young voters to pledge to ask 20 friends to register to vote every month in the three months leading up to the election
To help accomplish all these ambitious goals, 18 in ’08 is constructing extensive partnerships with existing voter mobilization and youth-oriented organizations. We have also created an advisory board with leading figures from politics, entertainment, media, and advocacy organizations.