Too many kids especially, elementary and middle school kids, play more video games than they read books. Many of those kids haven't read a single book outside of school, not even for a book report, they just use cheating websites.
Plan of Action
Donate some used books to librarys and encourage kids around me to read by reading books that would interest them to them. Then for the kids who can't afford books but would like to read, buy them a book or two of their choice.