- Males out number females 3 to 1 in family films. In contrast, females comprise just over 50% of the population in the United States.
- Females are almost four times as likely as males to be shown in sexy attire in movies.
- In every G-rated family film released in America from 2006 to 2009, not one female character was depicted in the field of medical science, as a business leader, in the law, or in politics.
- 80.5% of all employed characters in G-rated films are male and 19.5% female. In the real world, women comprise 50% of the workforce.
- Out of the 122 G, PG, and PG-13 family films theatrically released from 2006-2009 only 7% of directors, 13% of writers and 20% of producers were female.
- Out of the 1,565 content creators surveyed by the Geena Davis Institute on Gender in Media, 86.7% of participants answered “yes” when asked if they believe that girls will watch stories about boys, but boys won’t watch stories about girls.
- Film industry leaders were asked to rate how difficult it would be to balance males to females in G, PG, and PG-13 films. A full 50% of the respondents that answered the question indicated that it would be “not at all” difficult.
- On average, men outnumber women in key film production roles nearly 5 to 1.
- There is a causal relationship between female portrayals and female content creators involved in production. When even one woman writer works on a film, there is a 10.4% increase in screen time for female characters.
- Data collected by the Motion Picture Association of America shows that women made up 51% of moviegoers in 2010 compared to 49% of men.
- Also in 2010, in the 18-24 year old demographic, 4.2 million American women attend movies vs. 3.3 million American men.
Research facts provided by the Geena Davis Institute on Gender in Media