What You Did

33,454 Members Participated

4,000+ Cards Given Out

This campaign is over! In case you missed it, here’s what happened.

Nearly 70% of smokers want to quit (nice!). But but only 4% to 6% who attempt to quit are successful (boo). Buuutttt providing friends and family members with resources and encouragement can help them take the first step to quit smoking. Plus, New Years is the perfect time to quit!

That's why we teamed up with CVS Health and 33,454 of you to helps smokers kick the habit and make it their New Year's resolution to quit smoking.

Thanks to everyone who took part!

The Buzz

Kalin & Myles as the Face of Quitters Always Win

The hip-hop duo showed that quitting is totally the thing to do in 2016.

Congrats to…


"I can remember being in elementary school and showing my dad the page in my take-home science textbook that depicted a smokers lungs, begging him to stop. It took an open heart bypass surgery, but thankfully my dad has been cigarette/tobacco/smoke free for almost 4 years! The next step? To get this message across to my only older brother who's going through the same journey."

In partnership with CVS Health Foundation
Questions? Contact Us