The Problem

Until recently the probability of a woman having the same waist size of a Barbie doll is 1 in 2.4 BILLION.

The Solution

Accurate representation matters. By creating your own realistic representation of Barbie, you'll encourage people to fight back against inaccurate representation of women in mainstream media.

Mattel just took the first steps of introducing more inclusive Barbies by introducing new body types, hair textures and skin tones. Create and share a Barbie that represents real humans -- like yourself, to keep pushing for more inclusivity.

What You Get

.Sign up for facts on the distorted representation of women and tips on to recreate your own realistic Barbie.

Create your own version REAL of Barbie to fight against the distorted images of women in our every day lives!

A campaign. Join over 6 million members taking action. Any cause, anytime, anywhere.