The Problem

Ageism can actually shorten the lives of older adults. But saying cheese has no age limit!

The Solution

Spending time with and learning from seniors benefits their mental health and reduces ageism.

Celebrate the older adults in your life with the ultimate #TBT. Find an old photo of them doing something badass and help them recreate the moment. Using an app like Pic Stitch, Instagram the old and new photos side-by-side to share with friends!

What You Get

Sign up for facts on ageism and tips on how to help your grandparents recreate an old, badass photo of themselves and post it as a #TBT. You'll also enter to win a $10,000 scholarship!

Fight Ageism on Instagram!

A campaign. Join over 6 million members taking action. Any cause, anytime, anywhere.